Alexandra Frida

Brand Story
Brand Strategy
Campaigns
Lookbook
Creative Direction of collections
Website

Guiding the development from collection design to campaigns

Alexandra Frida is a fashion designer with a message. Her collections are created from a deep desire to give women the confidence to pursue whatever they want in life.

Beatrice supported the label from the inside out advising on collections, shaping the brand strategy, and creating the campaigns that carried her vision into the world.

A woman with long hair standing in front of a large black-and-white portrait of a person's face with intense eyes, partially covering their mouth with a fabric.
A digitally manipulated image of a young woman in a futuristic outfit, sitting sideways against a blue abstract digital backdrop. She has braided hair and is dressed in black and patterned clothing, with symmetrical mirrored effects creating a surrea
Three women standing in front of a patterned backdrop, with the middle woman appearing as a mirrored, ghostly duplicate of herself.
A woman with short black hair and bangs in an all-white outfit holds a decorative piece with a bow shape in front of her against a plain white background.
A mirrored image of a woman in a red textured sweater with large black bows on her black skirt, posing with one hand on her head and the other holding her skirt, standing in front of a white patterned background.
Three women with identical hairstyles and patterned clothing standing against a matching geometric background, with the central woman adjusting her outfit.
Three women standing against a plain white background, wearing coordinating black and yellow geometric pattern outfits and sneakers.
A woman with long black hair wearing a yellow and black patterned dress standing against a plain white background.
Three women in colorful, patterned clothing standing against a white background.
Symmetrically edited photo of a woman with braided hair in a blue and black geometric outfit, posed with her back to the camera, against a plain white background.
Woman lying on a dark floor, wearing a green jacket and a yellow patterned dress, holding a chain with circular links.
Two young women sitting on a black couch, each holding a red rose; one in a white dress with flower petals on her lap, the other in patterned pajamas, with a decorative wreath and scattered rose petals nearby.