Dutch Civilian Action

Branding
Visual Identity
Art direction

Creating a visual identity that mobilizes people into action

Dutch Civilian Action was founded at the start of the war in Ukraine to help people in crisis find safety, new homes, and essential support. As a humanitarian aid organization built on community effort, DCA needed an identity that could bring people together quickly.

The challenge was to create something accessible yet immediately energizing, a design that carried urgency without fear. The result was a visual identity that speaks to collective responsibility and human connection, inviting people to contribute in whatever way they can.

A subway station with a large poster on the wall featuring a heart-shaped outline with a sprouting plant inside, and the message "Show Up For Peace". People are walking past, some carrying bags and backpacks, with a yellow train in the background.

Colorful geometric shapes with bold black text that reads 'Dutch Civilian Action' and smaller text 'for the humans of Ukraine.'

Infographic titled '5 ways to help' by Dutch Civilian Action for the humans of Ukraine, featuring icons of people walking with backpacks, a heart with a plant, a group of diverse women and children, and symbolic icons including handshake, books, water bottle, phone with a heart, dove, and sunflower.

A white van with colorful geometric designs and the words 'Dutch Civilian Action - We Show Up' printed on the side, driving on a cobblestone street in an urban area with buildings and pedestrians.

Person wearing a black T-shirt with the words "Dutch Civilian Action" and a message supporting Ukraine, standing in a city street with people walking in the background

A collage of four posters on a brick wall advocating for support and action for Ukraine. The posters feature simple illustrations and text, with messages such as "Every act is a lifeline," "We show up," "Hope moves with us," "Show up for peace," and "Stand with the displaced." The posters are printed in bold and bright colors, including pink, yellow, white, and peach, with small logos of Dutch Civilian Action.

Group of volunteers packing supplies at a charity event for Dutch Civilian Action with a banner that reads the organization's name in the background.

A person wearing a black denim jacket adorned with various pins and patches, including messages supporting civil action, displaced people, and environmental hope, standing on a city street at night.