Creating a personal artist guide for a globally loved musician

Joep Beving is a beloved pianists from the Netherlands, known for his compositions that many listeners describe as a feeling rather than a genre. Together we created a personal Artist Guide that captured his values, vision, and the quiet depth behind his work.

His music, streamed more than 881 million times worldwide, offers comfort and connection: “like being in a bubble, protected,” as Joep describes it. Our work brought clarity to his artistic direction and provided a grounded foundation for how he shows up across platforms.