Translating a deeply intuitive practice into a clear and grounded brand

Petra Dijkstra is the founder of Van Kern naar Kracht, an institute for intuitive coaching. Her work is highly spiritual by nature, yet her clients often come for guidance and personal insight without initially seeking a spiritual approach.

Our role was to bridge this gap: translating her intuitive way of working into a visual brand and communication style that feels grounded, warm, and easy to understand.